The protocol for those serious about self.
Blood testing. Expert coaching. Real accountability. A dedicated team of real humans - not an algorithm, not a plan.
The Problem
73%
The App Trap
of health app users quit within 90 days. Data without accountability is just noise.
14
The Knowing Gap
days before the average self-directed health habit fails. Information is not the problem.
76%
The Missing Piece
of goals get completed when you write them down, tell someone, and report progress weekly - vs. 43% going it alone (Dominican University of California).
Why Wolfburgh
Every competitor gives you one piece of the puzzle. Wolfburgh integrates all four - and has your specialists communicating with each other about your results. One coordinated protocol. Zero siloed advice.
An algorithm can generate a plan in seconds. What it can't do is notice when you go quiet, ask why, and adjust with you the next day. That accountability is the whole point - it's why a real person in your corner outperforms an app or a PDF every time.
← Swipe to compare →
| Wearables / AppsWhoop, Noom, Headspace | TelehealthNuman, Manual | Private Clinics£3,000+ / month | Wolfburgh$399–$599 / month | |
|---|---|---|---|---|
| Medical-grade blood testing | Basic sensors | ✓ | ✓ | ✓ |
| Wearable device integration | ✓ | × | × | ✓ |
| Dedicated nutrition coaching | × | × | Varies | ✓ |
| Personal trainer (1-on-1) | × | × | Varies | ✓ |
| Behaviour coaching | Apps only | Some | Varies | ✓ |
| All specialists coordinated together | × | × | × | ✓ |
| Care team + free companion app | Basic | × | × | ✓ |
| Human accountability, every week | × | × | Monthly at best | ✓ |
| Live 45-min 1-on-1 video sessions with each specialist | × | × | Some | ✓ |
| Monthly investment | £20–£50 | £30–£100 | £3,000+ | $399–$599 |
The Protocol
Each pillar is measurable. Each one is a lever you can actually pull. Together, they are a compound force - and they all talk to each other.
01 / Blood Testing
At-home blood testing covering 19 key biomarkers across cholesterol & heart health, inflammation, iron, kidney & liver function, proteins, and vitamins. Your results reviewed by a clinician - not a generic report generator.
Every 6 Months (Premium) · Quarterly (Premium+) · Clinician-reviewed before results reach your team02 / Nutrition
No fads. No generic macros. Your dedicated nutritionist works with you in a 45-minute 1-on-1 video session - building your plan together, adjusting it as your blood data comes in. You talk to a real person. The plan evolves because you do.
Evidence-based · Protein-led · Live 45-min video sessions03 / Training
You get a personalised training plan - but that's just the start. Your dedicated trainer meets you live, 1-on-1 by video - to train together, review your sessions, or simply talk through your week. They know your biomarkers, your recovery data, and your schedule. Compound fundamentals, progressive overload, zone-2 cardio. The science that compounds over years.
45-min live video sessions · Trains or meets with you 1-on-1 · Tailored to your markers04 / Behaviour Coaching
Information alone does not change behaviour. Your dedicated behaviour coach meets you live - 45 minutes, 1-on-1, by video - to work on the habits, stress patterns, and identity blocks beneath every other pillar. A real relationship, built over time. This is what makes everything else compound.
45-min live video sessions · Behaviour-focused · Mental performanceFree Companion · Wolfburgh App
Streaks, leaderboards, challenges, a live health score - the same habit-forming mechanics, pointed at your bloodwork instead of your pace. Included free with every membership.
Gamified Adherence
Most protocols fail not because of the plan - because of adherence. In a widely-cited Dominican University of California study, people who wrote down their goals, told someone, and reported progress weekly completed 76% of them - nearly double the 43% completion rate of people who just thought about their goals alone. Your care team builds that same structure into your routine, and the free Wolfburgh app keeps you connected to them, so consistency stops being a choice and becomes the path of least resistance.
A single composite score built from your biomarkers, habit completion, sleep, activity, and check-in data. Tracks in real time. Hard to ignore. Harder to fake.
Visible to your full care team in real time
Daily habit streaks that build a record you won't want to break. Milestone badges at 7, 30, 60, and 90 days. Each one is a data point - and a signal to your team that you're showing up.
A broken streak triggers a care team check-in
Ranked weekly and monthly across your cohort. Anonymous by default, visible if you choose. Competitive professionals perform better when there is a scoreboard - and here, the scoreboard doesn't lie.
Anonymous by default · Updated weekly and monthly
Weekly and monthly challenges - step counts, sleep scores, nutrition goals. Set by your care team and calibrated to your protocol, or created by your employer as part of a company wellness plan, or launched between friends and family. Compete solo or as a team.
Available on corporate wellness plans
Morning check-in prompts, habit logging, evening reflection. Each completed loop feeds your health score and sends a signal to your care team. Silence is also data - and your team acts on it.
Silence is logged · Your team always sees it
Every session attended, every check-in completed, every lab result reviewed adds to your protocol score. Your team uses it to spot drift before it becomes a problem. You use it to prove something to yourself.
Drift flagged by your doctor before it becomes a problem
Behavioural Science
studies, nearly 20,000 people, one consistent finding: tracking progress and having someone else see it improves follow-through
A meta-analysis spanning 138 studies found that monitoring progress toward a goal - and having someone else see it - measurably increases the odds you'll reach it (Harkin et al., Psychological Bulletin, 2016). That is why every Wolfburgh member has a care team who notices when they go quiet, backed by the free Wolfburgh app that keeps your coach and your progress connected in real time. Your coach sees the same progress your app tracks. There is nowhere to hide - and that is precisely the point.
How It Works
At-home kit dispatched within 48 hours. 19 biomarkers tested and reviewed by an accredited clinician. No GP referral. No waiting room. Results in your hands within 72 hours of posting.
Sample baseline panel · Reviewed by your clinician within 72hrs
Four specialists receive your results simultaneously and start working with you directly - not handing you a printout. Your first video sessions are scheduled within seven days.
Reviews your blood panel, flags any health risks, and validates your baseline before your team builds around it.
Builds your food strategy around your biomarker results - not generic advice. Adjusted weekly as your data improves.
Designs your training around your recovery data and energy markers. Meets or trains with you 1-on-1 live by video - not a PDF.
Addresses stress, sleep, and the patterns beneath everything. Monthly or bi-weekly sessions. A real therapeutic relationship.
90 days. Live sessions, daily accountability loops, gamified habit tracking. Your team watches your data in real time and acts when something shifts. At Day 90, you re-test - results guaranteed.
Results guaranteed at Day 90 - or we continue free.
Your Care Team
The problem with most health services is that your doctor doesn't know what your trainer is doing. At Wolfburgh, they all do - and that coordination is what changes outcomes.
Real relationships, not a rotating cast of contractors. People in your corner who know your history, your patterns, and your potential - and show up for you every single week.
Clinical Safety Review
Every panel is reviewed by an accredited in-house clinician at our certified testing partner - screening for serious health flags and validating your results before they reach your care team.
Nutrition Coach
45-minute live video sessions - monthly on Premium, bi-weekly on Premium+. Your plan is built with you and adjusted in real time as your data evolves.
Performance Coach
45-minute live video sessions - to train together, review your protocol, or simply check in. A real coach who sees you, adjusts you, and builds around your recovery data.
Behavioural Specialist
Monthly or bi-weekly sessions focused on stress, sleep, and the patterns beneath everything else. A real therapeutic relationship.
The Panel
Most annual physicals test a handful of markers from one or two categories. Every Wolfburgh panel covers all seven below - reviewed by a licensed clinician before your care team gets to work with you.
The fullest lipid picture most panels give you - including HbA1c for a blood-sugar trend, not just a single-day snapshot.
hs-CRP - a sensitive marker of silent inflammation that most annual panels skip entirely.
Ferritin and serum iron together, since low or high iron stores can each cause fatigue that looks like something else.
Creatinine, eGFR, and urea together - the standard trio for catching kidney strain early.
ALT, AST, and GGT - flags liver stress well before symptoms show up.
Total protein and albumin - markers of nutritional status and how well your liver is synthesising protein.
Vitamin D, active B12, and TSH - three of the most commonly deficient or overlooked markers in a standard check-up.
These are the seven categories covered in every Wolfburgh panel - not measured outcomes. Your own results are reviewed individually by a licensed clinician.
All 19 Biomarkers Tested
Cholesterol & Heart Health
Inflammation
Iron
Kidney Function
Liver Function
Proteins
Vitamins & Hormones
Investment
For less than the cost of a gym membership, a few supplements, and a single PT session per week - you get a full care team, clinical diagnostics, and a protocol built around your results. For humans who are serious about self - this is the only investment that addresses everything at once.
Premium
$399
per month
Every membership includes the free Wolfburgh companion app - streaks, leaderboards, and challenges included, not an afterthought.
Premium+
$599
per month
Every membership includes the free Wolfburgh companion app - streaks, leaderboards, and challenges included, not an afterthought.
No lock-in. No minimum term. Cancel anytime.
Your first 90 days are your proof of concept.
Many participants may be able to use HSA or FSA funds toward eligible services. Eligibility depends on your plan and individual circumstances.
If your bloodwork and health markers show no measurable improvement in your first 90 days, we continue your membership at no charge until they do.
We don't take everyone. Every applicant is screened for one thing - are you Serious About Self™? That's the only way this guarantee works: we can promise to keep going until you see results because we're selective about who we start with.
T&Cs apply. Based on engagement with your protocol and care team, completion of required check-ins, and attendance at scheduled sessions. Full terms here.
Assessment & baseline blood panel
At-home kit dispatched. 19 biomarkers tested. Your clinician establishes your personal baseline.
First protocol review
Your doctor reviews early progress. Team adjusts protocol where needed. Habits are compounding.
Mid-point evaluation
Measurable markers checked. Accelerate what is working. Address what is not.
Full re-test - results guaranteed
Bloodwork tells the story. No measurable improvement? We continue your membership at no charge.
Founding Cohort
Wolfburgh is in a limited beta. We're not interested in enrolling thousands of people before we know the protocol works on the people we already have. Every application is reviewed personally. Every specialist on your team is licensed and credentialed - not crowdsourced. When we publish results, they'll be real ones, from people we can name. Until then, the guarantee below is the only promise we're making - and we mean it literally.
FAQ
If the answer to your question isn't here, book an assessment call. Our team will walk you through everything before you commit to anything.
Wolfburgh is in a limited beta ahead of full launch in January 2027. If your state isn't live yet, join the waitlist - we'll notify you the moment we open there.
A home blood test kit ships to you within 48 hours of joining. It's a simple finger-prick test. You post it back in the prepaid envelope. Results are reviewed by your clinician within 5 working days and discussed in your first check-in.
No. Wolfburgh runs month-to-month. Cancel anytime, with no penalties. We don't believe in locking people in - we believe in getting results fast enough that cancelling doesn't cross your mind.
Many biomarkers can shift within 90 days of sustained change - that's exactly the window your guarantee is built around. Habit and energy changes tend to move faster than bloodwork; both are tracked from day one.
All Wolfburgh professionals are vetted and credentialled. Physicians hold active state medical board licensure. Nutritionists hold Registered Dietitian (RD) or Certified Nutrition Specialist (CNS) status. Trainers hold NSCA, NASM, or ACE certifications. Behaviour coaches are LPC, LCSW, or equivalent licensed professionals. Every specialist is reviewed and approved by our clinical lead before onboarding.
A private GP sees you once a year and doesn't know what you're eating or how you're training. A PT doesn't know your hormone levels. At Wolfburgh, your four specialists share a live brief, communicate weekly, and are jointly accountable to your outcomes. That integration is what changes results - and few services combine all four at this price point.
The Next Step
If you've read this far, you already know this is for you.
The protocol for those serious about self. Your team is ready when you are.